Spiff TV Talks Directing French Montana & Drake’s “No Shopping” & “Child’s Play” Music Videos

July 30, 2016 by Danny M


Spiff TV Talks Directing French Montana & Drake No Shopping & Childs Play Music Videos

Spiff TV recently chopped it up with Billboard for an interview about directing French Montana‘s “No Shopping” music video featuring Drake, as well as Drizzy‘s upcoming “Child’s Play” visual.

The Dominican/Puerto Rican video director discussed shooting the No Shopping” visual, Montana and the 6 God‘s Spanish-skills, what we can expect to see from the Child’s Play” video, and when it should be released.

You can read everything Spiff said after the jump below!

Describe the creative vision for the “No Shopping” video.
We wanted to do something different. With me, French and Drake, there’s a lot of association with the Latin world. For some reason, everybody thinks Drake’s Dominican and that French Montana is Puerto Rican. We wanted to give that vibe and show the world that Dominican Casa de Campo energy. We did a skit, too, making fun of the Spanish side. They always call Drake “El Draque” and there’s all these memes of him dancing bachata. It’s just a fun party.

How are Drake and French’s Spanish-speaking skills?
French is pretty good. The video’s like an Easter egg. If you watch it all the way through, you’ll see French talking in Spanish a little bit. French’s Spanish is on point ’cause he’s from the Bronx and hangs out with Puerto Ricans. He hangs around me, his management’s Latin. He would always tell me that he would hear the bodega playing the classic merengue and salsa, and he’ll sing ’em. He doesn’t know the words but he knows the melodies. Drake can talk Spanish too. They both know the basics like “hola,” “como esta.”

You’re also directing Drake’s “Child’s Play” video. What can viewers expect to see?
The “Child’s Play” video is gonna be epic. Drake had the vision and it’s gonna be special. Like the way Michael Jackson used to shoot his videos. Together, we killed the shit. He wants to put this out before OVO Fest, so I just got a new edit right now. You’ll be surprised to see the cameo and the lead roles.

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